Lorna MacGregor has been CEO of Lifeline WA since 2016 and is recognised for her strong commitment to leading the organisation in its mission to support Western Australians in crisis. She brings extensive leadership experience across the human services sector, having held senior roles with HBF, Healthdirect Australia, Activ, and Perth North Medicare Local. Under her leadership, Lifeline WA has significantly expanded its capacity to respond to those in need, ensuring more people can access timely and compassionate support. Her dedication continues to drive growth, innovation, and impact across the organisation’s crisis support services and community programs.